University Advancement Email Marketing Survey - University Advancement

UA team name

Who on your team currently builds email campaigns in Emma or other email marketing platforms? List all staff.

Is your team using any platforms other than Emma to send broadcast email campaigns? Check all that apply.

How do you characterize your team’s familiarity and comfort-level using Emma or other email marketing platform

Very comfortable. We have an email expert on our team, and we’re happy with the results.

Somewhat comfortable. We produce emails that meet our needs and ask for assistance when we need help.

Not very comfortable. We struggle with the process and feel there is much room for improvement.

We’re struggling. Email marketing is either new for our area, or we don’t have the staff to manage it properly.

Other (please use the comment field at the end of this survey to explain.)

Approximately how many contacts are included in your email lists?

Provide the approximate number of broadcast email campaigns/projects your team sends annually.

Less than 5

5 – 10

11 – 25

25+

Do you maintain a calendar for your annual broadcast email campaigns? If yes, please attach your most recent sample.

Yes

File Upload

Maximum file size: 104.86MB

Does your team have a standard review and approval process?

Yes

Please list UA staff members who must approve your emails before sending.

How far in advance of the send date do you draft and test your emails? Please describe your typical process.

Have you ever asked anyone in AdComm to review an email before sending?

Yes

Please describe the email campaign and the feedback you were seeking.

Additional comments:

Name

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